Interesting timing when you consider the layoffs and AI-assisted content. It's like the people that lost their jobs were replaced, so really the only changes ahead for many firms is content strategy, which is what will drive traffic.

Yet, the elephant in the room is the fact that more and more attention span is held by just a handful of platforms. If economic trends are any indication, the coming 'winter' will be rough for many firms that are competing for fewer dollars that aren't on Facebook or Google.

Interesting times ahead...