1) You don't need to capture a large part of the market to make a profit. The market for smartphones is large enough that even capturing a small percentage of it can be profitable.
2) Privacy is increasingly becoming a differentiator and I predict privacy will be increasingly important as a differentiator. Just because no company has successfully managed to market privacy benefits doesn't mean there is no market for it. There's a lot of marketing potential in terms of privacy that companies like NordVPN, Incogni, and DeleteMe have figured out. People are clearly willing to pay for privacy.
1) You don't need to capture a large part of the market to make a profit. The market for smartphones is large enough that even capturing a small percentage of it can be profitable.
2) Privacy is increasingly becoming a differentiator and I predict privacy will be increasingly important as a differentiator. Just because no company has successfully managed to market privacy benefits doesn't mean there is no market for it. There's a lot of marketing potential in terms of privacy that companies like NordVPN, Incogni, and DeleteMe have figured out. People are clearly willing to pay for privacy.