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Why is this thing priced like a Ferrari in a market filled with Fiats?


Because it's a Ferrari amongst Fiats?


Not to be that annoying guy but:

"Ferrari S.p.A. is 90% owned by the Fiat Group."

http://en.wikipedia.org/wiki/Fiat

I don't know what this means.


Bit of a bad analogy - they're both pretty unreliable cars as a whole!


The Atom chip hardly crushes the latest ARM cores.




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