I'm a technological specialist. I can build you, but I am not that great at HTML 5, CSS, Graphic Design, etc.
I have a Wordpress blog right now that sucks, and frankly I'm terrified at the thought of making changes to it because Wordpress was never designed for maintainability. Hard-corded absolute URLs in the database are the kind of malpractice that is endemic in IT, and make it very hard for me to copy my blog to test.myblog.com, upgrade to a new version of Wordpress, then change my theme.
(For any system I develop for a customer, on my own account, having development, staging and production servers is an absolute requirement)
I'm afraid of FUBARing my old blog if I upgrade my Wordpress because Wordpress has pluginitis.
I suppose I could switch to some other blog software, but now there are so many options I could spend two months just screwing around with different blog packages.
What I really want is something that cuts through the complexity. I could hire a local webdev shop to do a blog or CMS customization for me around $3000, and expect to put hours into requirements work, or I could buy a product like this for $50 a year and figure that's worth one hour of my time spent reading documentation for yet another off-brand blog.
I'm using this phrase to contrast Silvrback with other content publishing sites such as Medium and Svbtle, which don't give you nearly as much freedom and ownership.
I understand your point and think it's not a bad line from a marketing standpoint, but the concept may not click with the intended audience.
Based on the app's features, I would say the audience is composed of tech-savvy developers / designers who want a lot of control over their content and want to establish their own brand.
I think many of those people will be inclined to blog on their own websites, where they can do all the hacking they want. Blogs are easy to establish, especially if you're shooting for a minimalistic feel.
Having said all this, I wonder if there's a way to make Silvrback available as a service that people can apply to their own sites? ...I'll admit that business isn't my strong suit, but I think this would be a great way to go if it can be made financially viable.
